White-Label (Marketing Services)

A white-label service is one company's work sold under a different company's brand — an agency delivering link building, content, or design services that a reseller then presents to their own clients as if it were their own in-house work. The end client typically doesn't know a third party actually did the work.

White-label fulfillment lets smaller agencies offer services they don't have the in-house capacity to deliver, but it also means the buyer's actual quality control sits one layer removed from the agency they hired. Several link building providers reviewed on this site sell primarily into this reseller market rather than to direct clients.

Loganix sells primarily to agencies and freelancers who white-label its link building services.