Otterly.ai

Otterly.ai is an AI search visibility platform built by OtterlyAI GmbH, based in Austria, that launched in October 2024 — early enough to become one of the category's reference points before "GEO tool" was a crowded search term. Gartner named it a 2025 Cool Vendor. It tracks brand and competitor visibility across four core AI engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini, Claude, and Google AI Mode available as paid add-ons on most plans — though at least one independent review reports Claude isn't available at all on any current self-serve tier, which is worth confirming directly before buying if Claude coverage matters to your buyers.

It's built for solo marketers, small SEO teams, and agencies piloting AI visibility work on a real budget, not enterprise brand teams with dedicated analysts — that audience is better served by Profound or AthenaHQ.

The core workflow is straightforward: research the prompts your audience actually uses, monitor visibility and sentiment across the tracked engines, and review trend data over time rather than one-off snapshots. Otterly was among the first tools to automate what teams had previously been doing manually — typing prompts into ChatGPT and pasting screenshots into spreadsheets — and that head start shows in how refined the core monitoring loop is.

Two features stand out from reviewer consensus. GEO Audit scores a given page against AI-search best practices before publication, which is a genuinely useful shift from purely reactive monitoring toward something you can act on pre-emptively. Recommendations, launched in April 2026, turns visibility findings into prioritized next steps — but it's new enough that multiple reviewers describe the depth of that guidance as still developing relative to platforms built around execution from day one.

G2 reviews are consistently positive, with recurring themes across dozens of reviews centering on ease of setup and clarity of insight rather than depth of feature set — consistent with a tool that does a smaller number of things well rather than trying to be a full platform.

This is one of the more consistently reported pricing structures we found while researching this category — a small but genuine point in Otterly's favor, since pricing transparency is itself part of what we score:

• Lite — $29/month ($25/month billed annually): 15 tracked prompts, 4 core engines.
• Standard — $189/month: 100 tracked prompts, includes API and MCP access.
• Premium — $489/month: 400 tracked prompts.

Gemini, Claude (where available), and Google AI Mode add-ons are priced separately per engine per tier. The Lite tier's 15-prompt ceiling is narrow enough that most teams report outgrowing it within a month or two — treat it as a genuine proof-of-concept tier, not a long-term plan.