Scrunch AI

Scrunch AI was acquired by Sitecore in 2026, a real exit signal in a category where most competitors are still independent and venture-funded — worth noting both as a credibility marker and as a question for prospective buyers about roadmap direction under new ownership. Its public customer list is genuinely enterprise-grade: ADP, Akamai, Hims, Lenovo, NatWest, Paychex, and Skims are all cited across multiple sources, and it holds a solid 4.6 average on G2.

It's built for organizations that think about AI visibility as infrastructure, not just a marketing metric — SOC 2 Type II compliance, SSO, role-based access control, and a developer API are all present from the mid tier up, which is unusual generosity for a non-Enterprise plan in this category.

The monitoring core tracks brand appearance across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot on the entry Core plan, with Claude, Gemini, Meta AI, and Grok reserved for the custom Enterprise tier — a real gap for any B2B team whose buyers lean on Claude, which is an increasingly common profile. One independent comparison flagged documented accuracy gaps specifically in ChatGPT and Perplexity tracking — the two most commercially important platforms in the category — which is a more serious concern than a missing engine, since it calls into question the reliability of the core numbers on the plans most buyers will actually use.

Scrunch's genuine point of differentiation is the Agent Experience Platform (AXP) — a CDN-layer infrastructure feature that serves AI-optimized content directly to AI crawlers and agents without altering what human visitors see, reportedly reducing token loads by up to 26%. This is a forward-looking bet on a future where AI agents don't just answer questions but actively browse and act on web content — genuinely different from every monitoring-focused competitor in this category. The catch, confirmed across multiple sources: AXP is Enterprise-only and has been reported as being in limited availability, meaning most buyers evaluating Scrunch on its published Core or Agency pricing won't get access to the feature that most differentiates it from competitors.

Insights and Site Audits modules were reported as still in beta as of early 2026 — worth confirming current status directly with Scrunch before signing, since beta features are reasonable to expect but not to pay full enterprise price for without a clear timeline.

• Brand Core — $250/month: 125 tracked prompts, 5 site audits/month, 1 brand workspace, 5 user seats, 4 LLMs (ChatGPT, Perplexity, Google AI Overviews, Copilot).
• Agency Core — $500/month: 250 prompts, 3 brand workspaces, 3 pitch workspaces, unlimited seats.
• Brand Enterprise — custom pricing: unlocks AXP, custom prompts and audits, API/SSO, and expands coverage to 9 LLMs including Claude, Gemini, Meta AI, and Grok.

A 7-day free trial is available on Core with no credit card required.